Your CRM sees the outcome. It doesn’t see the ad, the message or the quiz answers behind it. The MVA Data Network connects both sides, so the acquisition team can act on outcomes.
Scale your MVA caseload like the top PI firms
We'll prove it first:
Month 1 = $0 management fees
Thousands of injured accident victims come to us looking for a lawyer. We qualify each one against 7 criteria and send them to your intake team.
With the data advantage top-10 PI firms use
- AL
- AZ
- AR
- CA
- CO
- CT
- FL
- GA
- IL
- IN
- KY
- LA
- MD
- MI
- MN
- MO
- NV
- NJ
- NY
- NC
- OH
- OK
- OR
- PA
- SC
- TN
- TX
- VA
- WA
- WI
How a lead gets qualified
New accident victim
MichaelAccident victim
What Michael saw
Rear-ended in the last 30 days?
Qualifying · 0/5
- Qualifier 1 Accident in the last 30 days
- Qualifier 2 Not at fault
- Qualifier 3 Injured
- Qualifier 4 Sought medical treatment
- Qualifier 5 No attorney yet
Your CRM
Sent to your intake team
Exclusive to your firmEngaged on our consumer brand
Michael is reading about his accident
- What to do after a rear-end crash
- How long does an injury claim take?
- Questions to ask your attorney
If Michael leaves the site
Text message · now
Hi Michael, your attorney will call you soon about your accident. Keep your phone close.
Your intake team calls
When your intake team calls, Michael is expecting you.
Better pick-up rate = more signed casesIt takes 3.5 minutes for an injured person to see the ad and get sent to your CRM
1,000 accident victims screened. Only 140 reached intake. The other 86% were filtered out before intake ever had to waste time on them.
John Wanamaker never knew which half.
Wanamaker built one of America’s first department stores in Philadelphia, and spent a fortune on newspaper ads to fill it. He’s credited with the most famous line in advertising: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
His rivals had the same problem. Most still do.
A century later, PI firms buy leads the same way, and never see which ones became retained cases. We show you which ads actually sign cases your firm retains and can count towards real ROI.
Three steps,
and we do each one.
Injured accident victims come to our consumer brands looking for a lawyer.
New injured victim clicked
Plugs into your CRM. No setup on your side.
What’s broken with MVA leads, and how we fixed it.
Shared leads
Every lead is exclusive to your firm.
Leads that never sign
Qualified on 5 criteria before they reach you.
No idea which ads work
Every case traced back to the ad that produced it.
ProblemShared leads
FixEvery lead is exclusive to your firm.
ProblemLeads that never sign
FixQualified on 5 criteria before they reach you.
ProblemNo idea which ads work
FixEvery case traced back to the ad that produced it.
What we found when we followed the cases.
1 What we found2 What we launched3 What happened
30% became a case Never picked up
High-intent only
Pre-qualified Pre-qualified Pre-qualified
Reading on our consumer brand
- What happens after a car accident claim
- How long until an attorney calls
- Documents to keep ready
Intake will call soon
- More signed cases
- Better visibility on the cases you want
- Budget shifted to ads that sign cases
- Lower cost per case, better ROI
Thousands of accident victims answered our questions.
A partner’s perspective.
“It is one of our highest converting campaigns. The intent of these leads is very high.”
“We asked them to ramp up very quickly, which they were able to do within the budgets that we had set.”
Justin WelchAffiliate Director, Legal Support Services
Before you
book the call.
A few things worth knowing.
The workflow in the brief asks your team to mark each lead signed or dropped. “Kept” status is described as automatic after 30 days. The exact integration and workflow will be confirmed on your call.
The supplied model keeps every lead exclusive to one firm and anonymizes outcomes across the network. Data handling, permissions, and anonymization terms must be confirmed before launch.
Keep them for now. The proposed offer is to run EMVA alongside them for a month with $0 in EMVA fees, then compare the cost of cases you keep. Media spend and commercial terms need confirmation.
No lead volume is promised. The brief proposes an under-$2,500 signed-case guarantee, subject to approval of eligibility, measurement, exclusions, and remedy. The calculator is an illustration, not a minimum-volume commitment.
You set your budget. The proposed launch offer includes $0 in EMVA fees for month 1; this does not mean $0 advertising spend. Book a 30-minute session to discuss your market, a starting budget, and the terms. Pricing and the offer remain subject to confirmation.
Get the playbook the top-10 PI firms use to scale their MVA caseload, without having their marketing budget
In 30 minutes, we’ll walk you through exactly how we’d find, qualify, and track MVA leads for your firm, from the first ad to the retained case
$15,000
A 30-minute conversation. No prep needed.